Hi! I am a Lead Service Designer & Researcher who builds bridges, fosters collaboration, and applies an analytical mindset.
With agency and in-house experience, I’ve consistently driven B2B and B2C growth by transforming user insights into impactful products, strategies, and services. My approach is collaborative, lean, and holistic, focused on driving solutions that work. I ensure every voice is heard and valued, fostering an empowered culture where teams can thrive.
I am based in Rotterdam, the Netherlands.
A bit more about what I do in addition to being a Service Designer
📣 Speaking: I believe in sharing knowledge with a broader community. You will often find me speaking at meetups, conferences, and retweeting on Twitter. I am also active in global communities such as ResearchOps.
🦸🏻♀️ Mentoring: I also mentor folks who are starting out in the field of UX research and design. In this process, I learn a lot about myself and find it quite satisfying.
📚 Reading: My preferred way of learning is by reading. I am constantly looking for good book suggestions. I am happy to recommend books — be it fiction, non-fiction, strategic design, research and design.
Topics I speak about, facilitate workshops, think about..
You can find more information about my upcoming and past talks here.
Service Design and Collaboration
Having moved from an agency to a product company and from engineering to the field of user experience, I realise I like to create the space for building impactful products. I do this by facilitating workshops, making sense of complex information, and structuring our collaborative practices.
UX Research and ResearchOps
Joining the ResearchOps community back when there were a handful of people gave me a good glimpse of how fast this topic has evolved. I designed and co-facilitated a workshop on Getting Started with ResearchOps. I also hosted the Netherlands edition of Researchers Skills Framework.
Inclusive design
I believe that diversity alone doesn’t lead to inclusion. I have spoken at several conferences about Understanding cultural differences and their impact on design. I co-facilitated a workshop at UXinsight festival 2020 and wrote a blogpost on Driving inclusivity as UX researchers.
A side project that I am excited about
100 days of feelings
I painted for 100 days exploring the feelings that I experience. I want to expand my vocabulary so that I can answer "How are you?" with more words than just "good" or "alright".
More here: https://100daysoffeelings.tumblr.com/