UX Researcher and Designer

I believe that design is an important step in bringing the latest technology to the society. With specialisations in both technology and user experience (UX), I have the ability to work at the intersection of design, technology and business. I love exploring new ideas, working in a dynamic environment and challenging myself through my work. 

Recent Projects

User Onboarding

Designed new user onboarding using Principles of Persuasion for Eventix, a ticketing platform

Dashboard for Cardiologists 

Conceptualised and prototyped an interactive dashboard for Do CHANGE, an EU funded project 

Infant Warmer

Designed and prototyped a market ready at-home infant warmer for Embrace Innovations 

Understanding the buyer through CTA

Performed Contextual Task Analysis to understand the actions of a Buyer on Marktplaats 


User Research


User Testing


  • Contextual Task Analysis
  • Customer Journey
  • Personas
  • Think Aloud
  • Card Sorting
  • Sketching
  • Paper Prototyping
  • Wizard of Oz
  • Balsamiq
  • Axure RP
  • Data Analysis
  • User Interviews
  • Behaviour Study
  • Usability Analysis
  • Heuristic Evaluation
  • Business Model Canvas
  • Design Thinking
  • Stakeholder Management
  • Agile Framework
  • Design Sprints


  • 2016 - Ongoing

    User System Interaction, TU/e

    Focus on industry projects, practical training, teamwork and international culture. Executed over ten user centred design projects in an agile setting.

  • 2014 - 2016

    Client Services and Product Management, System Insights

    Big data analytics platform fueling IoT initiatives of industries globally. User research, Product Management, Technical Writing.

  • 2013

    Engineering Intern, Embrace Innovations

    Social enterprise developing disruptive healthcare technologies. Redesigned the at-home infant warmer to meet technical and regulatory requirements.

  • 2009 - 2014

    Engineering Design, IIT Madras 

    Minor in Social Entrepreneurship from Indian Institute of Technology Madras. Held the position of the Branch Councillor for the Department of Engineering Design.  

Find a detailed list of my experience, education and projects in my resume.


Media Mentions

Some of my initiatives and adventures have been covered in the Indian as well as Dutch media.

This article in The Hindu, a national daily, talks about the fundraising initiatives that I have taken up by running 3 half marathons barefoot. Also, another article in YourStory .

I organised a 3-day toy repair workshop which had 400 participants repairing over 200 toys. These were given to 3 NGOs. We received the highest rating in the on-spot ISO audit. 

As a Teaching Assistant for Duke University's summer school in India, I taught "Design Challenges: Physics and Engineering". Read about it in TFE, a magazine from IIT Madras.



I read fiction and non-fiction. In 2016, I took up a reading challenge where I only read books suggested by my friends.  


I have been painting since my childhood. I also wrote, illustrated and self-published a book "The Chubby Marigold". 


I have travelled to 18 countries till date. I love running in new places. I am currently training for a full marathon.